Every couple of months I get a letter from someone asking if I’ll ghost-write their book. Typically, my correspondents are white, wealthy, business dudes. They’ve made something of themselves, and they want to share their hard-earned wisdom with the world. They think a book is the ticket, but they have no idea where to start. Someone told them they need a ghostwriter, and they start writing people like me. I got one of those emails recently, but this time it had a more interesting wrinkle. Besides asking about my services, the guy also wondered aloud if he should just self-publish the damn thing, and not bother trying to get a “real” publisher. This was a switch. Here’s why…

This will date me. I majored in magazine journalism in college, intending to work for big glossy magazine back when they were still relevant. The biggest and richest still are. The smaller ones struggle, or have evaporated. Still, I’m amazed by the variety of publications I see when I open the Apple News app on my phone, or scroll the magazines available via my Magzter app. I love browsing the magazine racks at Barnes & Noble, or Hudson News when I’m passing through airports. But seriously, how many of us know where we can find a solid newsstand anymore? They used to be ubiquitous when print was king.

About a decade after I went freelance, my old writing professor asked me to speak to his class of magazine journalism students. We kept trying to find time when I’d be able to fly up from North Carolina to Syracuse. I never did. But I did write the following memo, which I sent, and he distributed to his students. I offer now because beyond that one sharing, it’s never seen the light of day…